Cookie Policy
Amplify Total Experience (“we,” “us,” or “our”) believes in being clear and open about how we collect and use data related to you. In the spirit of transparency, this policy provides detailed information about how and when we use cookies on our website and applications (collectively, the “Platform”).
For residents of California, please see Section 4 for specific disclosures regarding your rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) by websites that you visit. They are widely used to make websites work more efficiently, improve performance, and provide information to the website owners.
- First-party cookies: Dropped directly by Amplify Total Experience to make our site secure and functional.
- Third-party cookies: Placed by our partners or service providers (e.g., Google Analytics) to help us analyze traffic or serve relevant content.
- Session cookies: Deleted automatically when you close your browser.
- Persistent cookies: Remain on your device for a set period or until you delete them manually.
2. How We Use Cookies
We use cookies to enhance your user experience, track platform metrics, and keep your session secure. The categories of cookies used on Amplify Total Experience include:
Strictly Necessary Cookies
These cookies are required for the basic operation of our Platform. Without them, the Platform cannot function properly. They handle features like secure user authentication, load balancing, and session preservation.
Performance & Analytics Cookies
These cookies help us understand how visitors interact with our Platform by collecting and reporting information anonymously. They allow us to count visits, see which pages are most popular, and identify technical errors.
Functionality Cookies
These cookies allow our Platform to remember choices you make (such as your username, language, or region) and provide enhanced, more personalized features.
Targeting & Advertising Cookies
These cookies may be set through our Platform by our advertising partners. They are used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
3. Specific Cookies Used on Our Platform
Below is a detailed breakdown of the primary cookies utilized by Amplify Total Experience:
| Cookie Name | Provider | Purpose | Type | Expiration
|
|---|---|---|---|---|
| ate_session | Amplify Total Experience | Maintains the user’s active login session securely. | Strictly Necessary | Session |
| ate_consent | Amplify Total Experience | Records your preferences chosen via our cookie banner. | Strictly Necessary | 1 Year |
| _ga / _gid | Google Analytics | Tracks anonymized website usage and user traffic metrics. | Performance | 2 Years / 24 Hours |
| _fbp | Meta Platforms | Used to deliver and track the effectiveness of marketing. | Advertising | 3 Months |
4. California Privacy Rights Notice (CCPA/CPRA)
Under California law, our use of certain tracking, analytics, and advertising cookies may be considered a “sale” or “sharing” of personal information for cross-context behavioral advertising.
If you are a California resident, you have the right to opt-out of the sale or sharing of your personal information.
- How to Opt-Out: You can exercise your right to opt-out at any time by clicking the “Do Not Sell or Share My Personal Information” link located in our website footer, or by adjusting your preferences in our Cookie Consent Banner.
- Global Privacy Control (GPC): We recognize and honor Global Privacy Control (GPC) signals. If your browser transmits a GPC opt-out preference signal, our Platform will automatically detect it and opt you out of targeting and advertising cookies, treating it as a formal request to stop the sale or sharing of your data.
5. How to Manage and Control Cookies Generally
You have the right to decide whether to accept or reject non-essential cookies. You can manage your preferences through the following methods:
- Our Cookie Consent Banner: When you first visit our Platform, a banner will appear allowing you to opt-in or opt-out of Analytics, Functionality, and Targeting cookies.
- Your Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or alert you when a cookie is being sent.
Please note that if you completely disable or block cookies (including strictly necessary ones), certain features of the Amplify Total Experience platform may not function as intended or become entirely inaccessible.
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our technology, operational needs, or legal requirements. Any updates will be posted on this page with a revised “Last Updated” date.
7. Contact Us
If you have any questions or concerns regarding our use of cookies, please reach out to us at:
- Email: support@amplifytotalexperience.com
Last Updated: July 2026