Meet The Team

Lynn Olson

Lynn is an experienced Executive Leader with 25+ years of driving successful business growth. She is valued for developing and executing GTM strategies for product and professional services organizations. Her technical background combined with her business acumen equips Lynn with the ability to align sales, marketing, product and services to meet strategic growth and vision. Throughout her career, Lynn has been responsible for developing and leading sales and marketing practices, including business consulting, business development, customer success, field sales, inside sales, marketing, partner ecosystems and solution consulting.

Amplify was born out of a simple but often missed truth - delivering the best customer experience is based on truly understanding and profiling your customers’ needs, and then designing solutions to provide a human experience that drives lasting loyalty. Throughout my career, working at and with top CX firms, I saw firsthand how many providers fall short, overlooking critical customer research and strategic insight, which leads to misaligned customer expectations. I founded Amplify to change that. Here, we blend data-driven customer insight and experience with agile future-proof technology, like AWS, to create not just proactive but transformative solutions that are built to evolve with your organization and customers.

-Lynn Olson, CEO & Founder of Amplify Total Experience

Will McLaughlin

Will is an accomplished Enterprise Customer Experience (CX) leader with over two decades of hands-on experience driving innovation and excellence in customer engagement. His career has been defined by a deep commitment to enhancing customer satisfaction and operational efficiency through cutting-edge Artificial Intelligence (AI) technologies. Will possesses a robust understanding of the CX landscape and a proven track record of helping organizations elevate their customer interactions. By skillfully aligning AI solutions with strategic business goals, he has empowered numerous companies to optimize their CX strategies, streamline operations, and achieve transformative results. Will’s expertise in guiding clients through the complexities of CX improvement makes him a trusted partner and a visionary in the field.

Will McLaughlin

Our Advisors

Dar Andrews

Dar, a native of Nebraska, grew up working in a family stable and aiding local farmers. After studying at the University of Kansas and the University of Cambridge, England, he graduated with a Bachelor of Science degree from the University of Nebraska–Lincoln. With over thirty years of experience, Dar's career has spanned leadership roles with eBay, PayPal, Home Instead Inc., Gateway Inc., Sundstrand Aerospace, and some small organizations, where he leveraged his dual expertise in Finance and Information Technology.

Currently, Dar serves as the Chief Information Officer (CIO) for NEI Global Relocation, where he leads a business and technology transformation to enhance global mobility services.

Dar enjoys life on a thirty-acre farm in eastern Nebraska with his wife and twin daughters. He remains active in consulting and community projects, with passions including hobby farming, outdoor sports, and mentoring.

Our Advisors

Dar Andrews

Currently, Dar serves as the Chief Information Officer (CIO) for NEI Global Relocation, where he leads a business and technology transformation to enhance global mobility services.

Scott R. Brown

Scott currently serves as the Chief Operating Officer of Meaning.Team and is responsible for the overall Go-To-Market strategy of Meaning’s generative AI capabilities which serve the mission of increasing conversational fluency. Prior to joining Meaning, Scott served as the Global Head of Sales and Go-To-Market for Zoom’s Customer Experience portfolio – bringing to market a rich set of capabilities resulting in addition of over 700 customers within the first 18 months in market. Scott also served as the SVP and Head of Cisco’s Worldwide Collaboration Sales and Go-To-Market teams and was responsible for a
portfolio of software and hardware solutions contributing to more than $6M in annual revenue. Prior to Cisco, Scott led the global Sales and Go-to-Market teams for the Productivity Applications portfolio at Amazon Web Services (AWS), which included Amazon Chime and Amazon Connect, among other services. Scott was the first field hire on the Amazon Connect team and successfully grew that business to become the fastest growing service in the history of AWS.

Scott also spent 13 years at Microsoft, where he was a founding member of the Unified Communications team, helped launch the Lync and Skype for Business capabilities, was part of the core team involved in the acquisition of Skype, and led the Specialist Sales and Go-To-Market teams which effectively built Skype for Business into a $2B+ global communication and collaboration platform.

Shaping Tomorrow's Total Experience

At AMPLIFY TOTAL EXPERIENCE, transformation is not just a goal but a way of life. Discover a journey beyond boundaries as we craft tailored solutions for a Global Total Experience. Our goal is to humanize every interaction while meeting the customer in their channel of choice.

A Mission that Guides Us.

A Vision of where we are going.

Values that get us there.

Our Mission

At Amplify Total Experience, we bridge the gap between customer needs and employee efficiency to drive authentic, innovative, modernized contact center solutions. Our mission is to amplify the human experience, encompassing holistic benefits for your customers, employees, and business stakeholders.

Our Vision

To be the leading innovator in the cloud contact center industry as a trusted Amazon Connect partner, transcending the total experience to amplify the human experience. We envision a future where our team’s unparalleled industry experience delivers a human connection to create seamless, efficient, personalized solutions perfectly tailored to your business needs. We invest in client partnerships to build long-term relationships.

Our Values

Authenticity

Be real and honest with yourself and others. Foster trust and transparency in every interaction. Build genuine connections with clients, partners, and employees. Ensure open communication and integrity beyond the terms of our engagements.

Empathetic

Understand and consider internal and external factors that impact yourself and others. Actively listen and respond to business and personal needs. Respect the value of need and time.

Quality-Driven

Never substitute quantity for quality. Deliver exceptional results by maintaining high standards and attention to detail, delivering superior employee and end-user experiences.

Relevance

Stay informed about market trends and customer needs, practice empathy, and proactively address challenges to enhance the human experience internally and externally.

Inclusivity

Embrace and integrate diverse perspectives and experiences. Encourage collaboration with internal and external teams. all voices are heard and valued to drive innovative solutions.